“Social media is about sociology and psychology more than technology.” – Brian Solis   Facebook is a great avenue for large and small businesses to promote themselves. From building awareness,…

Making the decision to invest resources in starting a channel partner program can be daunting, sending even the most risk-averse entrepreneurs into a cold sweat. Companies across all industries, though,…

The world is a melting pot of different cultures, traditions, and most importantly, people. Moving from one country to another, you’ll find that there are new rules and customs to…

Marketing of any product or service requires advertisement, using newspapers, magazines, hoardings, social media and other platforms. Also, your sales team has to make cold calls to the leads generated…

With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. Ecommerce marketing and digital marketing…

Today, our users are actively looking for a personalized customer experience. Targeted SMS marketing is a great way to respond to that need by ensuring that the messages those customers…

People are mostly under the impression that franchising a restaurant is a complicated process. The truth, though, is far from it. Just like any other expansion project, it takes time…

Six points on the perfect investment pitch: There is capital out there, so what is in it for an Angel Investor? Your investment proposal must sound like it can generate…

The first four elements in the services marketing mix are the same as those in the traditional marketing mix. However, given the unique nature of services, the implications of these…

A feasibility study is just what it sounds like: a systematic study to understand whether or not a specific project, venture, or approach is feasible. The ultimate outcome of any…