Let’s take a look at this story first: The greatest characteristic of Chhatrapati Shivaji Maharaj was that he did nothing without planning. Bahirji Naik was an important source in capturing the secret information of the enemy & was also known as Chhatrapati Shivaji Maharaj’s ‘Third Eye’. Bahirji Naik was the head of Chhatrapati Shivaji’s intelligence department. He had 5,000 spies working under him. Chhatrapati Shivaji Maharaj used to plan all his missions as per the information gathered by Bahirji Naik and his Team.
Similarly, it is important to know what your competitors are doing in order to stay one step ahead of them. Each brand is trying to outdo the other to develop a better and far-reaching digital presence. Businesses are also emboldened by their competitors. Brand’s study and look out for their competitors because it validates the presence of a market for their product or service. This implies that there are strategies and methods that are capable of holding the audience’s attention. Thus, studying these strategies can give you a direction for your marketing efforts and also help you come up with better ways to expand and improve your business.
What is SMM & SMO:
Advertising on social media is a direct way to get in touch with your prospects. You can target new customers or even your loyal ones. In order to get the most out of your social media ads, it is also important to understand and evaluate which networks are most effective and popular with your target audience. This will help you run ads and reach out to people on appropriate platforms only.
In order to help you with the same, these few steps will familiarize you with the process of spying on Facebook ads and what they can help you with.
- Type ‘Facebook Ads Library’ in your search engine.
- Look up for a brand by typing their name in the search and observe what kind of ads they are running.
- When you land on the brand page, it will give you an insight into a lot of useful information. This includes:
- of page likes
- Instagram handle name
- of followers
- When was the page created?
- Other countries/regions managing the brand
- Expenditure on ads related to social issues, elections or politics
- Duration of expenditure on ads
- Scroll down to see a variety of ads they run.
- Here, you can have a look at active ads, past ads and when they were taken live.
- You can also check the platforms where the ads are running. In addition to Facebook and Instagram, this ad library also shows ads that are running on messenger and other audience networks.
- In order to search international ads, you will have to change ‘Filter By: India’ to ‘Filter By: All’.
A thorough study of these ads can give you an understanding of which particular product is your competitor focusing more on. Thus, diving into this ad library can give you information which you can use to improve your business and marketing tactics. The copy, graphics, types of ads and budget all play a key role in helping you devise social media strategies for your brand.
So, make sure you do significant research on your competitors so that your brand can set a new benchmark and outshine other brands on the social media space.
Do You Need Help?
Do you also want to be one step ahead of your competition on Social Media? Do you need our help? You too can take a step forward.
