1.What is a Potential-Prospect customer?
A prospect is a potential customer who has been qualified as fitting certain criteria. Prospects fit your target market, have the means to buy your product or services, and are authorized to make buying decisions. A lead is an unqualified contact, while a prospect has been vetted to fit the defined criteria. A Potential Customer is someone who is capable of becoming a purchaser of products and/or services from an organization. By understanding your Potential Customers, those most likely to buy from your organization, you can target your Communication Material accordingly. The key group of Potential Customers is known as your Target Audience, the group of people or organizations who are most likely to buy from your company. You get an opportunity to talk to your potential customers which is a universe of your business on a frequent basis. You can share important information about your products/services, blogs, advertisements, etc. You can organize events with them.
A prospect list is a directory of potential clients who could benefit from the products and services of a business. Identifying prospective clients can be a time-consuming task for entrepreneurs but is essential for establishing a solid customer base. An effective prospecting system requires planning and organization to ensure each lead potentially turns into a paying customer. A prospect list is a list of potential people who may benefit from your organization and its services or products. Creating a prospect list is essential for establishing a solid member base. Effective prospecting requires planning and organization to ensure each lead potentially turns into a committed member.
2. How to build a potential customer list?
We need to collect prospect customer lists in various ways on an on-going basis. E.g. online, events, exhibitions, magazines, various advertisements, data scrubbing, where can develop a potential customer list.
There are two ways for building a prospect list:
- Build it yourself
- Outsource it to a lead generation company
If you want to outsource it to a lead gen agency, then you could simply give them your Ideal Customer Profile and they will find the prospects that match your USP. Also, they take care of your whole email prospecting campaign from finding leads, sending personalized cold emails to following up on non-responsive prospects, and tracking the results. If you want to build the list yourself, you can either do it:
- Manually or
- Automate the process using a prospect finding tool.
Here are four simple steps to building a prospect list manually:
- Find companies that fit your USP
- Find the decision-makers associated with these companies
- Find the email addresses of these decision-makers
- Validate your email data
3. How to use a prospect list?
We can make a very good quality informative newsletter about the industry and keep mailing them on a regular basis. You can communicate with them via e-mail, phone calls, SMS, WhatsApp, social media invitations etc. you can ask them to attend webinars and other various events. Using this you can try to convert them into the business. Be a valuable resource for people, not someone always promoting an event or an offer. Set up a form on your website.
Think of the 80/20 rule, also known as the Pareto Principle, when you send out items to the list. Make it 80% content, 20% commercial messages. Send an e-newsletter four to twelve times a year. This is at least getting your name out there on a regular basis Practice hyper-segmentation by profit centre and by type of prospect or client. Then you are able to tailor messages and offers based on your relationship. You can also target by geographic location.
4. Do you need help?
Do you also want to make your business successful by using such unique tricks? Do you need our help? We will guide you on how to earn revenue from marketing spent to build your customers, increase your sales funnel. You too can take a step forward. Contact us for more information.
