Spices are extremely popular, especially as the gourmet food trend continues to expand across the nation. A strong, wise and high-quality marketing plan connects your company to your customers. Without it, you will quickly find your spices business cut off from the marketplace. A strategic marketing tactics can help your small spices businesses scale their visibility with consumers.
Challenges To Overcome
- Unreliable Logistics Partners
You may be perfectly comfortable with your own local logistics and fulfilment partners. But once you go outside, your preferred providers may no longer be available. This can make it difficult to track orders or deliver products to customers in a timely manner. Ultimately, you will need to research which shipping carriers are available in the destination to determine which ones are reputable and affordable. Even reliable shipping providers should be able to provide tracking and insurance for your e-commerce shipments.
- Managing Returns
The average return rate for online returns is 20-30%, though some industries experience even higher return rates. This significantly outpaces returns in brick-and-mortar businesses, where 5-10% of purchases are returned. Most customers expect the returns process to be free. If you charge customers to return an item that already didn’t live up to their expectations, you are unlikely to get their business in the future. Factor in the possibility that the product itself may have been damaged, and you won’t be able to recoup those costs by selling it again in the future.
- Dealing With Customs Compliance
Statista survey data reveals that navigating customs compliance is viewed as the biggest challenge for e-commerce sellers, with 51% citing it as a major challenge for their brand. Different regions have different standards, and you need to be aware of local regulations so that your shipments don’t get stuck in customs. Lengthy delays can prove catastrophic for gaining repeat business from customers in a particular region.
How To Promote Your Spices Business
- Among the different alternatives available to you, you can choose the easiest one of all. You can choose to put up banners and posters everywhere in plenty so that people get enlightened.
- The local distributors are going to prove themselves as one of your greatest friends in promoting your spices business. Manage to collaborate with them as soon as possible.
- Your business becomes easier to distinguish from the others belonging to the same domain once it has a unique name and an amazing logo. Make sure your business has got both of these.
- Business directories are certainly one of the most important tools in promoting any business. All you need to do i 3 international e-commerce challenges to overcomes making sure that your spices business is enlisted in the business directories.
Do you need help? Do you want to Market your Local Spices Brand
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