So I often get asked what is business storytelling and put simply business storytelling is when you can use a personal story and attach it to a business message now the good news with business storytelling is because we’re human we actually already tell stories so we tell stories in our personal life all the time and we probably tell stories in business as well.
- One thing that determines your style of storytelling in business is how engaging your stories are so when you’re sharing your stories make sure people are fully engaged.
- Open with an entertaining story it’s a good way to open people & will relax them.
- Tend to use a lot of personal stories and attach it to a business message and by default these are really engaging especially in a business environment.
- You can use a personal story and attach it deliberately and strategically to a business message.
- Another important thing is the highlights that storytelling in business is not about the big 1 or 2 moments in your life.
Business Storytelling is the everyday moments, the everyday stories that are the most powerful because they resonate with people so business storytelling it’s the having the skill to use personal stories and attach it to your business .
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