You can’t scale a business without a healthy flow of website visitors. If you aren’t pulling in consistent traffic, you won’t have any leads. And, without those leads, you won’t earn any new customers from your website. Most of the posts that I wrote back in 2012 are the ones showing up in organic search. Content marketing with SEO is not a short-term marketing strategy – it works for those who will put in the effort and remain patient.
So, how do you go about getting more visitors to your website?
Step 1: Conduct Gap Analysis and Compile Keywords: Find the terms your competitors rank for and make a list.
Step 2: Fine-Tune Existing Content: Real-time recommendations such as removing long paragraphs and using more keywords.
Step 3: Create New Content: More important than the design of the website. Most likely going to be what differentiates you from your competitors. Not limited to the text only you can create new images and multimedia to make up your website content.
Step 4: Monitor Progress and Page Traffic: While working hard to update existing content and create entirely new content, ongoing monitoring was critical. Visual and data-driven context to continually monitor against competitors.
Step 5: Reveal Additional Keywords: The repeatable process makes it easier to follow a proven path, with an expanding and keyword-rich site that is well-positioned to keep competitors on their heels.
Step 6: Monitor Competitors: While monitoring your own progress, keep a close watch on those competitors. It becomes even more essential to keep close eyes on the competitors when you are ahead of them.
Step 7: Find MORE Competitors: Check the Competitors report. As you begin dominating your initial competitors, work up-market & find more.
Step 8: Revisit Gap Analysis & More Content: Now with more competitors in the mix, go back to the Keyword Gap tool and see what the new competitors rank for. Blast out new, keyword-rich content.
Step 9: Rank for MONSTER Keywords: Progress in the SERPs means Google’s AI will start to figure out other keywords you should be ranking for.
Step 10: Website Health Management: Making new content to align with searches was critical but SEO technical updates & fixing some core issues is crucial as well.
Do you need help? Do you want to Grow your business by 60% via Organic Traffic in just 6 months?
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