Every businessman has a dream to create a prominent place in market and succeed. While these objectives are highly commendable, it is difficult to consistently reach the target customers. Many businesses create their business plans with a focus on their target market and target customer. They do research on demographics and market needs or hire a marketing consultant. They then create a marketing strategy for their business and act accordingly. Unfortunately, most start-ups and small businesses fail to reach their target audience. But there are also some businesses that achieve better success than other competitors and reach their target customers successfully. It’s important to understand how to reach your target audience. A solid plan alone is not enough to reach the target customers in your target market. However, there are some guidelines that are essential for all businesses.
Who is your target audience?
As a businessman you definitely have a plan to bring quality product or service in the market and you are sure that your product / service will hit the market. However, the next important question for businesses is who is the target customer? If you are a businessman, by recognizing and understanding your customers, you can evaluate their needs and determine if your product or service will meet their needs. E.g. In a grocery store or department store business, residents of the area, corporate employees, residents of upper class co-operative societies come to buy groceries as customers. Doing research, yourself or with the help of experts will help you determine the customer group that buys your product or service.
How to define target customers?
In-depth analytical research will help you identify the target customer group that buys your product or service. Your target customers may be a business or general customer. By recognizing your target market, demographic, your target customer’s buying and spending habits, you can focus more effectively on your marketing and advertising strategies and make sure you’re reaching the right people. Customers can be grouped by age, gender, occupation, education, level of income, geographical location, target industry / occupation, number of their employees, total duration of business, products offered or products or services or other defining criteria. This information helps determine your marketing strategy, ad design, and sales process.
How to reach the target customers?
When you target your customers, it’s easy to articulate your marketing message and your brand. When you connect directly with customers in any way, more advertising and marketing becomes more efficient. Communicating with customers depends on what kind of business you do. At present, modern ways like email, social media, phone calls, SMS, etc. can be adopted to reach the customers by getting their contact details.
How to retain customers?
One of the key factors in your company’s market value is your customer value. Analyzing Customer Profitability and increasing Customer’s Lifetime Value is very important and necessary for any business. To grow your customer base, you need to be in constant touch with potential and existing customers, and customers will be as loyal to your products / services as your business can to customers. If the customer base grows by at least 5%, the overall business can grow by 75%. How to increase this 5% is challenging. Modern ways to engage customers include loyalty programs, free newsletters, excellent customer support and services, regular updating of business websites, regular business promotions on social media platforms, customer consultation and feedback, and more.
The best way to retain customers is to provide your customers with the right quality products and services as well as motivate them to promote your brand. Marketing is the art of attracting customers and keeping them engaged. A strong customer base can be built through strong marketing.
According to renowned author Jeffrey Gitomer, “Customer Satisfaction is Worthless Customer Loyalty is Priceless.”
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