“As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership.”
With every passing day, Artificial Intelligence is creating new capabilities that were once considered impossible. The time has come for marketing, which has always been a human function, to be infused with the power of Artificial Intelligence. To back that fact, Gartner predicted that, “by 2020, 85% of customer interactions will be handled without a human.” This would take the form of chatbots and live chat software that does not need human personnel to drive conversations. Let’s take a closer look at the many other ways Artificial Intelligence is going to transform digital marketing.
- Content Generation
Creating high-quality content that educates, engages, and promotes a business requires a significant amount of manpower. This can prove to be a problem for larger companies that have business models revolving around content production.
Thankfully, Artificial Intelligence can help with scaling content creation. AI-based writing programs can create catchy meta titles, descriptions, or even long-form content based on the data fed to them. This data is typically in the form of keywords, length of the phrase, negative words to be avoided, and so on.
- Chatbots and Live Chat Software
Upon taking a closer look, chatbots and live chat software are both excellent marketing tools. They can connect with customers instantly. They can have focused conversations with a surface level understanding of what customers are looking for on your website. This is beneficial if you are a B2C business with a long list of product offerings that a customer needs help selecting from.
- Personalized Content Recommendations
If you are a Netflix binge-watcher like most everyone else in the world, there is one striking thing you might have noticed: that your Netflix recommendations will not be the same as someone else’s. This is because Netflix tailors its content recommendations to each user based on sophisticated user analysis.
- Dynamic Pricing Models
Pricing is a key element of the marketing mix. The right price can make a skeptical prospect become a paying customer. Marketers used to segment prospects into various buckets to target them with the right price range.
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