- The Pandemic & It’s Effects
The COVID-19 has resulted in schools shut all across the world. India went into a lockdown on March 25, 2020, the largest in the world, restricting 1.3 billion people.
As a result, education has changed dramatically, with the distinctive rise of e-learning, whereby teaching is undertaken remotely and on digital platforms. According to the results of a survey conducted during the first week of a nation-wide lockdown due to the coronavirus (COVID-19), educational mobile apps saw a spike in usage compared to week preceding the survey. Over 76 percent of respondents stated that they had increased their use of the educational app.
- How Is the Education Sector Responding To COVID-19?
In response to significant demand, many online learning platforms are offering free access to their services, including platforms like BYJU’S, a Bangalore-based educational technology and online tutoring firm founded in 2011, which is now the world’s most highly valued EdTech company. Since announcing free live classes on its Think and Learn app, BYJU’s has seen a 200% increase in the number of new students using its product, according to Mrinal Mohit, the company’s Chief Operating Officer.
- Students Covered
Education App users Students Database includes students from STD 5th to STD 12th. These apps are designed in a way where the entire syllabus is uploaded & coved in a systematic way where it won’t hinder the performance of the students.
- How Mobile App Student Can Help You Market Your Education Product.
There are now tens of thousands of educational apps in the marketplace, and standing out from the crowd is no simple task. Here are marketing strategies to get parents to download your educational app for their children.
- Target Blogs
Many parents visit specialized blogs that discuss everything about the challenges of parenting in today’s society. This is an excellent platform for you to place your ads as you will be directly targeting concerned parents.
- Social Media
The millennial generation is the first group of children who grew up in front of digital screens, and this generation is now in the mid-20 to mid-30s, and many millennials are adults. This generation is highly plugged into social media, so start spreading the word about your educational apps on social media sites such as Facebook, Instagram and Twitter.
- Community Boards
There are cork bulletin boards all around you. Some places where you can find these boards are at the local recreational centre, the community centre, the library and the arts & craft store.
- Advertise at the Right Time
Parents rarely sit down and watch Saturday morning cartoons with their kids, so if you want to target the parents that would be the wrong time slot. Instead, focus your advertising budget on when parents are more likely to tune into the TV set.
- Word of Mouth
The best form of advertising is word-of-mouth so ask your parent friends to use the app and ask those who seem impressed to share the app on social media like Facebook.
- Do you need help?
Do you also want to market your EdTech Company? Do you need our help? You too can take a step forward.
