Today, our users are actively looking for a personalized customer experience. Targeted SMS marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant.
Targeted SMS marketing is sending specifically targeted and personalized esms campaigns to the segmented customers based on characteristics, like profile data, behaviour, location, etc. By segmenting your customers and sending targeted SMS campaigns, you can craft a more personalized message to go out to customers who fall into a certain segment. The more detailed your segments, the more personalized the message.
- Benefits of Targeted SMS Marketing
By creating segments of your contacts, you’re giving yourself the opportunity to create more relevant messages tailored to those segments’ customers. This helps you build a relationship with those customers. And it comes as no surprise that when you send people a relevant message, they’re more likely to engage with it. This means higher open, click through, and conversion rates.
- Sending relevant messages can help stop subscribers from becoming inactive and improve customer retention.
- Most importantly, it means a higher ROI from an already ROI-rich channel.
- Segmenting allows you to send a more relevant message.
- Customers are going to be more interested in the message and engage more
- Segmenting improves ROI.
- Customers are less likely to become inactive and retain easier.
- How to Create a Targeted Esms Marketing Campaign
- Define What Data You Need
The first thing you need to do when you’re created a targeted SMS marketing campaign is to define the kinds of segments you need for your online store. There are a lot of basic segments you’ll likely want to have, but they usually fall into a few different categories:
Profile data: demographics, location, age, gender, and any other valuable data
Shopping behaviour: recently purchased, purchased once, purchases regularly, abandoned cart, browse abandonment, etc
- Create Customer Personas Based on Those Segments
Creating a marketing persona based on the data you use is critical for this next part. For each segment, you’ll need to create a separate marketing persona.
Your marketing persona should include vital information:
- Name (it doesn’t have to be your customer’s actual name, it’s a symbol)
- Job role (especially if you’re selling clothing or other things for work)
- Likes, dislikes, hobbies, interests
- Age, gender, location, revenue, family, etc
- What they want- ideally the problem you solve
- The message that your brand offers this customer
- Create Content Specifically for Those Customers
Now that you’re armed with your handy customer personas, you can begin crafting the perfect esms to each of your customer types.
Using your persona, write your SMS copy and headlines as if the person was sitting in the room with you:
- What would you say to that person?
- What kind of offer would interest them?
- What do they need?
- Do you need help?
Do you also want to Leverage the Power of Targeted SMS Marketing? Do you need our help? You too can take a step forward. Contact us for more information.
