Six points on the perfect investment pitch: There is capital out there, so what is in it for an Angel Investor? Your investment proposal must sound like it can generate…

The first four elements in the services marketing mix are the same as those in the traditional marketing mix. However, given the unique nature of services, the implications of these…

A feasibility study is just what it sounds like: a systematic study to understand whether or not a specific project, venture, or approach is feasible. The ultimate outcome of any…

In today’s business environment, one of the biggest challenges is to generate revenue by growing sales. Your salespeople only have so much time. Even if you hire the most focused…

1) What is passive income?: Passive income is generally defined as the flow of income earned with less effort or more effort. Passive income is any income that you can…

Identify Your Specific Audience. Targeting a wide audience won’t allow your business to get customers who truly need and want your product or service. Instead, when creating your business model,…

1.What is a Potential-Prospect customer? A prospect is a potential customer who has been qualified as fitting certain criteria. Prospects fit your target market, have the means to buy your…

Social Media Influence: Online PR has evolved into much more than succumbing a press release digitally. It’s more about persuading people rather than just buying placement for brand content. The…