“Research is to see what everybody else has seen, and to think what nobody else has thought.” - Albert Szent-Gyorgyi   Market research is available as a service to help…

“Marketing is no longer about the stuff that you make, but about the stories you tell.”– Seth Godin, author, entrepreneur, teacher One of the most influential aspects of running a…

A beautifully crafted corporate video can help to showcase your company profile along with the products and services. It is an affected way to reach more clients and customers, create…

“Social media is about sociology and psychology more than technology.” – Brian Solis   Facebook is a great avenue for large and small businesses to promote themselves. From building awareness,…

Making the decision to invest resources in starting a channel partner program can be daunting, sending even the most risk-averse entrepreneurs into a cold sweat. Companies across all industries, though,…

The world is a melting pot of different cultures, traditions, and most importantly, people. Moving from one country to another, you’ll find that there are new rules and customs to…

Marketing of any product or service requires advertisement, using newspapers, magazines, hoardings, social media and other platforms. Also, your sales team has to make cold calls to the leads generated…

With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. Ecommerce marketing and digital marketing…

Today, our users are actively looking for a personalized customer experience. Targeted SMS marketing is a great way to respond to that need by ensuring that the messages those customers…

People are mostly under the impression that franchising a restaurant is a complicated process. The truth, though, is far from it. Just like any other expansion project, it takes time…