While the coronavirus has increased internet usage exponentially, it has also caused search traffic to business websites to plummet in many industries. Does this mean that SEO is useless for your business right now? Absolutely not.
For many small businesses during COVID-19, it can be easy to think that with physical operations slowed or halted, you can let your marketing operations follow suit. The truth is, digital marketing strategies like SEO can actually be crucial to your small business success both during and after this pandemic.
- Conduct Effective Keyword Research
First, choose the best keywords for the products you are selling. Keyword selection is achieved by looking at the top-selling products with maximum reviews, going through the list and handpicking any related keywords that match your product.
- Perfect Your Title
A title is the most effective way to grab your reader’s attention when it comes to relevance. Some tips for optimizing your product titles are:
- Include the name of your brand.
- Provide a vivid description of what your product does.
- Name a unique selling proposition (USP) of your product.
- Indicate the color, and if your product has different color options, mention them as well.
- Clarify the dimensions of the product.
- If necessary, mention the quality of your product.
- To optimize your title, you need to place the most relevant keywords first. Avoid keyword stuffing in your title to keep your Amazon SEO in tip-top shape.
- Manage Your Feedback
Feedback is key in any business. Positive reviews may cause buyers to purchase your product or come back for more, while negative reviews may affect a potential customer’s perception of your product. When you manage your product reviews, you automatically improve your SEO campaigns.
- Price
Most consumers are in search of the finest product at the most affordable price. Before you add a price tag to your product, you should first consider checking your competitors’ pricing on the same product. Your competitors’ prices will determine the price range you will need to stay in. Be careful not to overprice, as overpricing your products can drastically reduce your SEO performance.
- Use Bullet Points in Descriptions
When wondering what to post about your product, you’ll probably have plenty you want to say. After all, you want to convince your potential buyer about your product’s advantages compared to others on the market. Your information shouldn’t be too complex for your customers to read or understand. It’s important to include your information in bullet form. Some product descriptions can be quite detailed, but your audience needs to be able to take in all the information.
- Product Availability
Sometimes a product may run out of stock, and it may take some time to replace it on your page. Having no stock of an item can make your product decrease in both rankings and potential buyers. If you sell on multiple platforms, be sure to sync your inventory as a means of managing all your products. When stocking or sourcing, ensure you have a constant supply of your product. It can be discouraging when buyers search for a product they would like to purchase only to find it out of stock.
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