One of the factors, that Google takes into account to position a website is your presence in different social media. Google also takes into account how recognized a brand is – At this point, you should not be afraid because you do not need to have a transnational to stand out on the internet for the reasons that I will explain as you read this article.
- Everything is continuous teamwork, which requires effort but pays very well. In other words, combining an SEO strategy with a social media marketing strategy is able to improve your audience on Face book and other social networks, position your website and generate an incredible return on your investment,
- Before determining how social media influences your SEO strategy, you must understand that you should always take people into account.
- People must be the centre of your universe at all times.
- Now, if we investigate a little into why social networks are needed to improve your web positioning or SEO, we will find the following:
- How many times have you heard that content is king in the context of marketing increasingly geared towards new technologies?
- You have surely heard it a few thousand times. The truth of this is that it is irrefutable. You can have the best website with the best colours and functions, but without the content, you will simply be wasting your money.
- But what does this have to do with web positioning and social networks?Well, one of the most important factors for positioning a website on the first page of results is that (the website) has content that users consider relevant.
- Many companies choose to create a blog to share useful information and thus generate more traffic to the site. The problem with this is that, naturally, this content will take some time for people to discover.
- It’s right there when social media comes to the rescue.When you create new content on your website, social networks (Like your friends and family in the example I used at the beginning) take care of spreading your message.
- That is why it is important that you have a strategy, at least on Face book, where you can share your articles, videos, e-books, guides and other content.
- If you manage sharing content that people react to the publication, comment and share , Google will notice you have created relevant content and will consider it for future searches online users.
- The total number of followers you have on social networks is directly linked to the improvements in the ranking of your website. In other words, the more followers you have, the more relevance you will have to Google.
- The truth behind why the number of followers on your social networks influences your SEO strategy, is that Google evaluates if your brand causes an impact or if people want to see everything you post and do.
- If your social networks are successful, Google will see that your website also deserves to improve its positioning on the web.
- Posts optimized for search engines
- Optimize all publishing purposes s you do on your social networks like Face book, Twitter, Instagram, and others will cause an impact on the results page of Google.
- In addition, you must remember that social networks are also search engines so it is important to optimize them with keywords.
- Therefore, it is always important to optimize your publications to improve your reach, interactions and that your content is findable.
- Google, as I expressed earlier, notices when a post has become popular. If one of your blog posts on your site got a lot of reactions and comments, this article will rank very well when users use the Google search engine.
- Remember that you should always measure the result of each publication to know what you need to change and improve in your publications.
- Searches for your brand: Have you tried looking up your business name on the internet?Surely, if you search for your company in Google, your website will appear and perhaps some other site where your company has been mentioned.
- On many occasions, social media profiles can even appear better positioned than your website, and this does not mean anything bad.
- Imagine you want to research a company that interested you.The first thing you do is search by the name of the company in Google and when the search results appear you see the following: Your LinkedIn profile is positioned first, Then your website appears , Then they find their Facebook and Instagram accounts , Finally, there are some pages where this company was mentioned as news and directories
· User behaviour: This point is critical because there are a variety of ways that users use the internet. There are many regions in the world where Google is not the king of search engines. On the other hand, there are regions where Google is the lord of Internet searches.
- At the same time, there are even regions where people prefer to use social networks to do their searches. This leads us to think that every company needs to do its investigative work before starting to advertise.
- But beyond that, this reinforces the idea that social media influences your positioning strategy on the web. If the number of people who use a search engine is less, surely the number of those who use social networks are greater.
- By having a solid SEO and social media strategy, you ensure that your company doesn’t miss out on opportunities in either case. You’ll be where the people are : With a combined strategy of Facebook and SEO you will be in more places to attract more clients. But what does that have to do with how social networks influence your company’s SEO strategy?
- Well, I will tell you that everything is like a network.If a person finds you from a social network and from there visit your page; you will be gaining more traffic to your site, which improves your positioning.
- On the other hand, if the person enters your website and then becomes a fan of your social profiles, you will be gaining relevance, which in the same way improves your authority and helps your web positioning.
I can assure you if you use social media along with seo its certainly going to benefit your business and will be able to fetch you good results for your business
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