One of the first questions that arises when starting a business, especially online is: How can I convince people to buy my product? Anyone who develops a project on the web opens an e-commerce or offers a paid service, wants users to come to the site and buy its products.
- To achieve this result, however, there is a need for a path that provides for the creation of a relationship of trust between those who offer the service and the user who arrives on the site. In short, you don’t have to think about having to convince people to buy your product.
- Maybe what I’m telling you sounds strange to you, but I can assure you that convincing works are useless.
- It is only natural that now I ask you: why don’t I have to convince or persuade people to buy my product? It may seem contradictory to the goal you are pursuing, but I assure you that the reasoning behind this concept and which I am about to go into in this article is quite concrete.
- As I mentioned at the beginning, those who want to start an online business usually start with the assumption of having to convince people to buy their product, service or idea.
- But I think this paradigm needs to be reversed: you don’t have to convince people to buy your product; you have to explain to users why your product is important and brings them value.
- What’s behind your product, your service, how did you think about it, what was your basic idea? What made you consider about someone might be keen to ask me for this service.
- These questions are the questions you need to ask yourself when starting an online business and trying to develop a project that offers something that can really help someone. If you start with this idea, you are on the right path, now you just have to figure out how to convey what you think to your user. When a potential customer arrives on your site or blog, they must understand the value of your knowledge, ideas or services.
- On the contrary, if at the base of a project there is no desire to offer a customer service, if you cannot help them solve a problem, you do not offer them anything more than your competitors or you cannot offer them an innovative service. Then it will be difficult to convey your value to the customer and above all this project risks not getting you anywhere.
- Take a moment to think if you don’t have an additional value, if you don’t offer something truly unique and necessary, compared to what the competition sells and offers, how can you convince a user to trust you, to perceive your value?
- This is a problem that often arises and usually the mistake is made at the very beginning that is when the project is developing. When you are unable to offer or understand what your added value is, it means that an important work has not been done in the development phase: the creation of a business plan.
- Uniqueness must be what differentiates you, what allows you not to convince a customer to buy your product, but which helps them understand the value of what you offer.
- When you offer a service that is unique or that distinguishes you in some way from that offered by your competitors, your skill does not have to be in convincing the customer to buy what you want to sell them. On the contrary, you must be able to explain correctly, as if you were writing a story, what distinguishes you or what makes your product unique and useful.
- To learn how to tell a credible and convincing story, you have to rely on the so-called storytelling
- Storytelling is an English term that really means: to tell a story. I’m not talking about writing a novel, or a story, but about talking to your user and offering them your point of view. You can choose to tell yourself, to explain your product, or your thoughts through different tools such as: writing, recording a podcast, a video, etc…
- Thanks to the principles defined by storytelling, so you will not have to really convince a person to buy, but it will be enough to make the user understand why you have thought of offering him a certain service and automatically lead him to understand the value of what you offer him.
You need to follow these steps you will certainly get customer and they will repeated sell for your product or services.
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